Comments for DRG Blog http://drgoffice.com/blog Web design, Search Engine Optimization Tue, 07 Sep 2010 21:15:10 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on Choosing the right keywords by admin http://drgoffice.com/blog/?p=5&cpage=1#comment-3 admin Mon, 11 Feb 2008 14:02:51 +0000 http://drgoffice.com/blog/?p=5#comment-3 Chris, Although you may not be selling a product or service directly from your website, it's important to measure the activity coming from it. For instance, assembling a landing page where the call to action is a request for quote, or downloadable case study, free webinar, or a special phone number to call for details. If your testing produces good results, in other words, the visitor responds by calling, submitting a request for quote, providing you with contact info when downloading a file - that's a conversion. Visitors that bounce from the page - usually tells us we have either targeted the wrong audience, or our landing page doesn't match their search criteria. Chris,

Although you may not be selling a product or service directly from your website, it’s important to measure the activity coming from it. For instance, assembling a landing page where the call to action is a request for quote, or downloadable case study, free webinar, or a special phone number to call for details.

If your testing produces good results, in other words, the visitor responds by calling, submitting a request for quote, providing you with contact info when downloading a file - that’s a conversion.

Visitors that bounce from the page - usually tells us we have either targeted the wrong audience, or our landing page doesn’t match their search criteria.

]]> Comment on Choosing the right keywords by chris brown http://drgoffice.com/blog/?p=5&cpage=1#comment-2 chris brown Wed, 06 Feb 2008 12:27:38 +0000 http://drgoffice.com/blog/?p=5#comment-2 Sandy: I think a lot of folks focus on the keywords and the competitive analysis... but not many on the conversion testing. If you're not actually selling product on the site, how do you measure conversion? Phone calls? emails? closes? Chris Sandy:
I think a lot of folks focus on the keywords and the competitive analysis… but not many on the conversion testing.

If you’re not actually selling product on the site, how do you measure conversion? Phone calls? emails? closes?

Chris

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