DRG Blog

Putting your website to work for you. . .

Well I finally broke down and decided it was time to start a blog. My goal in 2008 is to post new content to this blog once a week. The focus will be on providing existing and prospective clients with good information about how to put your website to work and keep it working for you.

Making your website more productive and increasing the return on your investment is often overlooked until some other element of your marketing program needs propped up and then the focus is on the website. . .

Your website can serve many purposes - provide customers with product support information, show prospects your capabilities, assist customer service and sales people in communicating the benefits of your products/services, provide a means for on-line ordering, the list goes on…

Over the coming months I will share with you many of the lessons I have learned in marketing on the web. This week’s tip:

Review the marketing pages and contact pages on your website. “Marketing” pages are those that sell or feature your product/services.

1. Is the content accurate?
2. Does it include recent product/service updates?
3. Do you make available to your audience a way to download your product/service brochure?
4. Do you have a contact us button and your phone number on all of your marketing pages?
   Is the contact information on your contact page correct?
5. Check the distribution list on the contact form results.
   Are the right people in your organization receiving the inquiries from your website?

Seems like a pretty short list, but quite often overlooked. When someone lands on your product/service page, let’s make sure you’re putting your best foot forward.